My partner at Holy Faya and I love the Beats brand and always felt something was missing: the feminine point of view. What happens when two women disrupt the brand they adore, designing something they’d love to wear? Uniting Apple’s technology with the Beats vibe we reach out to Beats to transform bluetooth earbuds into a timeless piece of jewelry. We created a precious pair of earphones mixing ancient jewelry traditions with wireless technology featured in a self made commercial.
My role ID lead and Video producer / My partner Art director and Video director / Duration 2 months
Inspired after the encounter of Lola Carter dancer and choreographer, we designed an earbud earring revolving on the core of the brand.
From quick clay mockups during the form study to a looks like model mixing 3D printed part and metal cast ring.